ARTIST PARTNERS
Axandria
Dallas-born singer/songwriter, Axandria, is a force of innovation in music, seamlessly combining nostalgic Pop, R&B and Dance elements into a captivating modern sound. With roots in choirs, she's cultivated a passion that led to a remarkable artistic journey. With a repertoire of self-written singles and an unyielding commitment to her craft, Axandria’s music is an invitation to journey through emotions, experiences, and sonic landscapes that resonate with the past while pushing boundaries into the future.
BigFijii
22 year-old rap artist hailing from Brookhaven, Mississippi. BigFijii garnered international attention after the release of his 2020 single "Lost Rods", which was inspired by the pain after six of his family members were killed in a mass shooting followed by the death of his cousin Rod in a car accident. Born out of loss and ambition, Fijii’s sound reflects the realities and stories of black gen-z living in a post modern world. 
Devy Stonez
Louisana-born Devy Stonez has forged a commanding presence since 2018, renowned for his distinct rap finesse and captivating stage magnetism. Influenced by hip-hop legends like Notorious B.I.G., Dom Kennedy, and Curren$y, Devy weaves a style merging Southern flair, East Coast flow, and West Coast soul. With breakout projects like "Stepping Stonez" and "Rolling Stonez," Devy's journey led to TIDAL recognition and nationwide performances. His monumental 2023 release, "I LUV STONEY," marked a streaming milestone, while electrifying shows at SXSW and Something in the Water Festival solidified Devy Stonez as a hip-hop luminary of his generation.
Luke Herbert
Hailing from North Texas, Luke Herbert is an artist whose musical journey paints a unique tapestry of innovation and inspiration. His breakout project, "Dive In," draws from luminaries like John Mayer and Tame Impala, seamlessly blending traditional gospel nuances with the hypnotic shades of chillwave, funk and soft rock. This distinct fusion crafts a musical narrative that defies labels and resonates deeply. Luke Herbert's talents encompass guitar virtuosity, self-taught songwriting, and masterful production. His dedication to infusing every step of the creative process with his heart and soul is evident, elevating his compositions to experiential indie-pop landscapes. With aspirations akin to legendary creators like Pharrell and Kanye West, Luke aims not only to be a musical powerhouse but also a multi-faceted artist known for his production and songwriting prowess across various projects.
Uncle Skitz
Uncle Skitz style is marked by his is high-pitched shrieks, wildly unpredictable flow and animated delivery. Skitz began his music career in the mid-2010s in his hometown of Dallas, Texas as a songwriter for several prominent Texas rappers. Though often uncredited, Skitz honed his skills as a writer and developed his signature vocal sound and style from which his name is derived from. All of this became realized on Skitz’ thrilling yet soulful debut album 1PLAYAWAY, which blends deep-fried southern trap and hearty pop balladry with deep lyrical introspection and reflection. Often drawing parallels to Young Thug and Eminem it’s Skitz’ story of love, pain and addiction that’s most compelling. On the dawn of the first single release “Treadmill” Skitz was found unresponsive in his home and later pronounced deceased at the young age of 26. 1PLAYAWAY was released posthumously on July 24, 2020. Today Skitz’ legacy lives on through his friends, family and fans around the world. 
Alex Irish
Alex Irish combines the gritty essence of rock with the rhythmic flair of Latin music, crafting a sound that's both unique and captivating. Born into an Afrolatinx family, Alex's musical journey is deeply rooted in diverse cultural influences, from the iconic rock vibes of Nirvana to the stirring melodies of Juanes. Her latest EP, "Twisted Metal," epitomizes her innovative blend, offering an authentic reflection of her past and aspirations. Surviving a harrowing shooting in Deep Ellum, Alex's music evolved to become a therapeutic outlet, channeling her trauma into powerful lyrical content. Her track "Psycho" from "Twisted Metal" is not just a song but a narrative of resilience and recovery, underscored by brash guitars and poignant lyrics that echo her struggle and triumph over adversity. Today, Alex Irish stands as a beacon of perseverance and creativity in the music scene, continuing to inspire with her bold, boundary-pushing sounds.
Rakim Al-Jabbaar
Rakim Al-Jabbaar, heralded as the heartbeat of Dallas hip-hop, embodies the spirit of the genre's pioneers with a contemporary twist that captivates audiences across generations. Named after the legendary God MC, Rakim's music is a testament to his profound lyrical prowess and deep-rooted connection to the cultural and social fabric of his community. With a legacy inherited from his father, Big Al of the iconic group NEMESIS, Rakim's artistry is built on a foundation of authenticity and innovation. Since his breakout with "No Penn Theory" in 2017, Rakim has garnered critical acclaim, earning accolades such as "Best Songwriter" at the 31st Dallas Observer Music Awards and "Indy Rapper of the Year" at the 2019 Central Track Music Honors. Rakim's latest project, "La Farmacy Familia" is a groundbreaking album that transcends musical boundaries, offering a rich tapestry of stories that speak to the struggles, hopes, and resilience of his community. With production that marries the soul of southern hip-hop with a message of empowerment and unity, Rakim Al-Jabbaar stands at the forefront of a movement that redefines the essence of hip-hop for a new era.
ZayHube
Emerging from the shores of Virginia Beach, ZayHube sound is characterized by his high range tempestuous voice, swift rap flows and soulful crooning. He released a slew of singles and projects between 2019 and 2021, garnering the attention of notable Houston engineer Turn Me Up Josh and teen R&B sensation Kaash Paige. His music draws influences from artists like Ab-Soul and Kendrick Lamar and their ability to construct music that emphasis art, history and knowledge. Often addressing lyrical themes of betrayal, revenge, loss and hope within his music, Zay’s story evince the pain behind his voice. He cites the recent passing of his mother as his biggest influence to keep going.