GLOBAL REACH

WITH LOCAL ROOTS

In a world where music transcends boundaries, IRAS stands as a beacon of empowerment and creativity for independent artists and labels. Founded on the vibrant spirit of the Dallas-Fort Worth music scene, we are more than just a company; we are a movement. At IRAS, our passion is to ignite the careers of tomorrow's musical innovators and disruptors. 
With a commitment to artistic authenticity and innovation, IRAS offers a sanctuary where artists can evolve and flourish. Our comprehensive suite of services, from global distribution and rights management to holistic development and strategic marketing, ensures that every artist we partner with is equipped to make a lasting impact in the dynamic world of music.

Our Story

In 2013, at the age of 19 and deeply inspired by the ethos of Apple and Steve Jobs while working in the Apple Store, Matt Winn founded IRAS (Independent Recording Arts Society) in the heart of the Dallas-Fort Worth music scene. With a lifelong passion for music, having delved into recording and engineering since the age of 7, Matt envisioned a platform that would revolutionize support and recognition for independent artists, akin to The Grammys but dedicated to indie artists.
IRAS' journey began with its first major breakthrough - the Spring Break Bash in March 2013 in Deep Ellum, TX. This sold-out event not only set the stage for IRAS' initial roster of artists, including notable talents like Devy Stonez, Brandon Fxrd and Terrence Spectacle, but also marked IRAS as a catalyst for emerging artists.
The year 2013 was a cornerstone for IRAS, further strengthened by collaborations with talents like Parker Foster, a young videographer. December of the same year was highlighted by an event featuring a young Post Malone, showcasing IRAS’ ability to identify and nurture groundbreaking talent.
By 2014, IRAS had made significant inroads at SXSW, amplifying its influence in the music industry. The transformation into a comprehensive entertainment company, IRAS Entertainment, came in 2015, broadening our scope and capabilities, particularly with the signing of Danny Cainco, the launch of IRAS Coast Radio show on the UTD Radio and the successful rollout of Devy Stonez's album 'Rolling Stonez' in 2016.
Fast forward to 2024, IRAS’ catalog under Matt’s leadership has accumulated nearly 20 million streams across various music platforms. Remaining true to our roots, we continue to focus on artist empowerment, holistic development, and bridging the gap between technology and authentic artistic expression. Our mission is steadfast: to unearth and collaborate with the finest independent talents globally, leveraging art to foster social awareness and impact.

Our Services

  • IRAS offers extensive distribution services, ensuring your music and videos reach audiences worldwide. We leverage a vast network of digital platforms, streaming services, and retail partners, guaranteeing maximum visibility and accessibility for your artistic creations across the globe.

  • Our rights management service safeguards your creative work, ensuring you maintain control and receive fair compensation. We handle the complexities of copyright, royalties, and licensing, providing peace of mind and financial security for your artistic endeavors.

  • This service focuses on nurturing every aspect of an artist's career. From honing your unique sound and style to developing your presence both online and offline, we offer personalized guidance and support. Our approach encompasses artistic mentoring, skill enhancement, and personal branding, ensuring you grow and succeed in the industry.

  • We provide innovative marketing strategies tailored to your artistic identity. Our team specializes in creating compelling campaigns that integrate traditional and digital media, social media engagement, and targeted promotions. This approach amplifies your reach, connects you with your audience, and elevates your brand in the competitive music landscape.

  • IRAS offers top-tier representation services, advocating for your interests and career advancement. Our experienced team negotiates contracts, secures lucrative opportunities, and provides strategic career advice. We act as your liaison with industry stakeholders, ensuring your talent is recognized and rewarded at every turn.

Why IRAS?

In the fast-paced and ever-evolving world of music, IRAS stands as a beacon of innovation and integrity. Here's why emerging artists and labels should choose IRAS:

  • While technology continues to reshape the music industry, IRAS emphasizes the irreplaceable value of the human touch. Our approach centers on personal connections, understanding individual artist needs, and nurturing those relationships to foster growth and success.

  • We are deeply committed to empowering artists. This means not only recognizing and promoting their unique talents but also equipping them with the knowledge and tools to thrive independently. Our environment is one where artists are encouraged to be true to their vision and voice.

  • Trust and transparency are the cornerstones of our operations. We ensure that artists understand and are comfortable with royalty structures. Our transparent practices in financial dealings mean artists are fairly compensated for their creativity and hard work.

  • At IRAS, we focus on holistic development, which goes beyond just music production. We invest in the all-round growth of our artists – from skill enhancement to brand building – ensuring they have a sustainable and evolving career in music.

  • The relationship between artists and labels is changing, and IRAS is at the forefront of this shift. We understand the current industry landscape and are adept at navigating its complexities. This insight allows us to provide tailored support that aligns with both the artist's vision and market trends.

  • We believe in creating genuine connections between artists and their fans. By leveraging technology thoughtfully, we ensure that these connections are not lost in the digital noise but are instead deepened and made more meaningful.

  • For those embarking on their musical journey or looking to make a significant impact, IRAS offers an invaluable partnership. Our expertise, resources, and dedication make us the perfect ally in this dynamic and competitive industry.

Our Success

  • The IRAS are young, hungry, talented, and dangerous. A collective of individual artists from surrounding Dallas suburbs who met via Soundcloud, they have their own in-house producers, an in-house videographer, and a site to distribute their content. Each artist has a unique sound, with their commonality lying in the contagious energy they all exude within what they do. For example, Devy $tonez is the well-rounded rap star, his delivery seemingly effortless, while Terrence Spectacle exists as a future pop star, ready for any local pop radio station’s Jingle Jam. Having recently put on a show entirely manned by them, the IRAS’ future looks quite promising.

    – Noisey via VICE