ALL EYEZ ON THE SZN
The 2025 edition of IRASSZN: our yearly showcase of releases, stories and shows. New drops every Thursday.
THIS WEEK’S DROPs
November 14
Luke Herbert’s deluxe album stretches heartbreak into something timeless
Forever Came Too Soon (Deluxe) expands Luke Herbert’s debut with deeper layers of indie rock, R&B, and funk. The new tracks add warmth, soul, and movement, sharpening the project’s introspective core while pushing his sound forward. A timeless, refined step from one of Dallas’ most distinctive rising artists.
OUT NOW
OUT NOW
A raw, hard hitting anthem forged during a rare week of freedom. Tweaker Musik fires the first shot in BigFijii’s comeback, setting the tone for his upcoming Get Aktiv era. Turn it up and feel the charge.
A drifting confession wrapped in neon soul. From Dallas, With Love traces Alex Irish’s rise through desire, danger, and self-discovery — a bold debut that turns the city’s pulse into its own mythology.
A shimmering descent into love, illusion, and self revelation. Siren blurs fantasy and reality through disco-lit heartbreak and cinematic soul. It’s Axandria’s most vulnerable and commanding work yet — a spellbinding debut that lures you in and won’t let go.
A haunting reflection on love and loss, Another You finds Luke Herbert at his most exposed. Built on intimate vocals and aching restraint, it’s a confession dressed as a soulful pop song — searching for closure in echoes of what used to be.
Founded in Dallas in 2013, IRAS is an independent label and creative house helping artists release, grow and stay in control of their work. Over the years we’ve supported hundreds of creators — from local breakthroughs to global streams — and built a culture of ownership and artistry.
IRASSZN is our annual moment to pull it all together: one season where every release, visual and live experience connects under a single banner. If you want to see what IRAS is building right now, this is it.
RZN FOR THE SZN
Upcoming Experiences
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Future of Indie: Deep Ellum Block Party
IRAS brings its flagship showcase series to the Deep Ellum Block Party with a full night of emerging talent, sharp curation, and live discovery. The RBC stage features a lineup that reflects the sound of Dallas right now, blending rap, alt-pop, soul, and band-led performances into one continuous experience.
This edition of Future of Indie spotlights ten artists across two blocks, creating a seamless run of high-energy sets, intentional performances, and a packed room from open to close. Our goal is to champion independent artists, build community, and give audiences a look at who is shaping the next era of music from North Texas and beyond.
Welcome to the future of indie.
This Year’s Flagships
Rakim Al-Jabbar — FM4840: Loyal to the Soil
A masterclass in Southern lyricism and cultural depth, fusing soulful production with razor sharp storytelling. A record built for longevity, not algorithms.
Luke Herbert — Forever Came Too Soon
A bold blend of alt-soul, indie rock and cinematic storytelling, turning heartbreak and self-discovery into one of the year’s most powerful debut statements.
FOLLOW OUR PLAYLIST
Updated weekly.